The relationship between corporate interests and charitable organizations is ever evolving, due largely to:
  • A greater understanding and appreciation of industrial environmental impacts, along with the general public's heightened "green awareness".
  • Increasing globalization, and the subsequent attention paid to the developing world.
  • Changing societal values.

Corporate Social Responsibility is key in todays corporate world and the strategies adopted to ensure the successful implementation of CSR should be based on the the following:
  • The corporation's purpose
  • It's environmental impacts
  • The importance the general public places on environmental sustainability, and
  • The corporation's available resources and capabilities.

Identifying stakeholders and understanding their role in any organization is vital in order to maintain strong, healthy and productive corporate relationships.